Today’s buyer has access to more information and influence than any consumer in history. And insights into consumer habits are telling us more about the way people interact with each other, spend their money, and get around. Armed with the right knowledge and the right technology, any business can learn to more accurately target and meet consumers where they are with the services they need – at the right time and at the right price.
This eBook will dive into key topics surrounding the consumer journey as it relates to parking and mobility to help readers identify the specific characteristics of their modern customer and develop actionable strategies for capitalizing on the new consumer journey.
