As EVs close in on price parity with ICE vehicles, the once prevalent cost concerns, along with the stigma of electric cars as a wealth and status symbol, are falling by the wayside. Understandably, consumers aren’t willing to pay much more than 10% more for an EV today, and this is quickly being mitigated by sinking battery prices; by 2023, EV prices are expected to come to par with their combustion counterparts in terms of price.
Range, however, remains one of the greatest barriers to EV adoption. Even with battery prices falling, average vehicle range increasing, and more makes and models of higher range EVs coming to market every year, would-be adopters are still somewhat apprehensive around making the change due to a visible lack of EV charging infrastructure to support them.
That’s where you come in.
To make going electric a realistic choice for the average consumer, they need confidence in where they’ll be able to charge. For ICE drivers, there’s always a gas station right around the corner and even on long trips, a rest stop always seems to be within range. But for electric cars, there’s more uncertainty.
Easing that uncertainty will be a big push. Between now and 2030, an estimated $3 trillion will be invested in EV infrastructure to support the mounting demand for charging, according to Goldman Sachs. ($3 trillion that you might be able to tap into to offset the cost of installing EV charging stations at your location, but we can get into that later.)
To make charging stations as ubiquitous as gas pumps, growing networks of commercial Level 2 and DC-fast chargers are emerging all over the globe.
Global EV charging pioneer, EVBox, is leading that charge in cities like Amsterdam where EV adoption is already above the global average. There, EVs line streets and canals, stacking up by the dozens in parking garages and surface lots. The massive infrastructure project has made it exponentially easier for EV drivers in the Netherlands to access the charging equipment they require, enabling more people to comfortably consider driving electric. Parking, as a host for the growing number of charging stations needed to meet user demand, is a critical part of the conversation.