Events are becoming more commonplace as different industries are attempting to find a balance between safety and practicality. Organizers are eager to give people what they want—more times with friends and family.
People are traveling more, musicals are gearing up for reopening, and $1.9 Billion was projected to be spent in June for the return of sports, concerts, and more. Though we’re cautious—all eyes are on the COVID-19 Delta variant as it threatens to pause the country once again—we’re also thrilled at the idea of sports, music and conferences returning. For parking operators, any addition of contactless services will help consumers feel more comfortable during their travels.
Increased events have been a long-time coming for the parking industry, and many continue to wait to see if the trend lasts. Ideally, operators can take in a more regular flow of revenue. While this is great news, the fact remains that despite its potential exit stage left, the pandemic has forever affected travel. The consumer preferences unearthed by lockdown have turned into new habits for traveling, and operators, particularly those for event venues, need to understand these habits to evolve.
How Travel Has Changed Event Parking Management
One of the big shifts that event managers should be aware of is that people are increasingly choosing to drive their own vehicles rather than use public transit or rideshare in the current travel landscape. The pandemic has shown a greater need for safety, and people are tending to avoid transit with strangers. Threats of new COVID-19 variants such as Delta will likely reinforce and cement these behaviors for the foreseeable future.
This should trigger a re-evaluation of parking best practices for event spaces. If people are driving more, then parking needs to be optimized to handle people’s expectations for safety and convenience. Changes in consumer behavior and mobile technology present an ample opportunity for better event parking planning.
The next step is to ensure you’re maximizing revenue and updating your operations systematically. Below are a few tips you can introduce to begin optimizing your event parking management.
How to Optimize Event Parking
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